Placement at Interbrand

I have just been accepted for a month's placement at Interbrand this summer - goodtimes!

Late night doodle

I'm looking to expand the Berghaus Opti-Stud Project (shown earlier), expanding the campaign into magazine ads and posters. Here is a quick mock of an idea I've had to get the concept across.

To refresh your memory, the campaign is promoting a type of walking shoe grip. As with the booklet, the visuals represent map contours and the numbers, the altitude, like on an ordinance survey map. As the numbers increase up the hill, they begin to wobble and tilt, suggesting the uneven surface and the need for grip.

Looking at the mock, it may even make a good screen-print illustration. I'm going to aim to get this complete for hand-in on 15th May. Watch this space!

Getting messy

..with linoprint. For my final major project I have taken on the task of creating the name and brand of a musical coffee house.  From research and several mock concepts, I've decided to base the brand identity around ancient african tribe culture due to the heavy influence of music and community surrounding which they lived.

It's been a fun day experimenting with linoprint to create an authentic african style.

RSA Evening

I've just come back from a portfolio crit evening at the RSA in "Landan" with friends from my course. Set in a funky brick basement, it was a great opportunity to view the rest of my course's work and meet people from the industry. The next show like this will be the NTU degree show in June!

Feelin' Lucky?

After a bit of a break from the project to work on some othe briefs I have completed my booksleeve for the 'On This Day' brief. My day? Friday 13th (wooo)



Inspired by the day's mythlogical roots, heavily involving Paganism and Christianity I decided that a more biblical style would be the most appropriate to get the right vibe across.

The final design uses a combination on hand drawn patterns and vector drawn shapes. I have also designed some page layouts for the inside of the book which document the history and fables of this widely-feared day.