I've been a bit of a book worm, researching for my final year dissertation on advertising. I've really enjoyed reading Ad Land by Mark Tungate. It's a great insight into how the advertising industry has evolved into what it is today and some of the main people involved. Great quote from 1960s Ad man Howard Gossage the relationship between advertisers and consumers:
"Advertising may seem like shooting fish in a barrel, but there is some evidence that the fish don't hold still as well as they used to, they are developing armour plate. They have control over what type of ammo you have, when the trigger gets pulled, and how fast your shot moves. Oh, and they're not all in the same barrel anymore'.
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