Late night doodle

I'm looking to expand the Berghaus Opti-Stud Project (shown earlier), expanding the campaign into magazine ads and posters. Here is a quick mock of an idea I've had to get the concept across.

To refresh your memory, the campaign is promoting a type of walking shoe grip. As with the booklet, the visuals represent map contours and the numbers, the altitude, like on an ordinance survey map. As the numbers increase up the hill, they begin to wobble and tilt, suggesting the uneven surface and the need for grip.

Looking at the mock, it may even make a good screen-print illustration. I'm going to aim to get this complete for hand-in on 15th May. Watch this space!