A collaboration with Matty Ivy, a D&AD brief this year was to 'Create the brand for a radically new customer reward scheme'. You can view it by logging on the D&AD Awards site here.
We were tasked with creating a global brand name and identity for a radically new customer reward scheme, where customers will be able to form groups around their shared interests, passions and tribal loyalties. They will be able to ‘lobby’ for incentives from brands that match their profile and brands will be able to be ‘bid’ for these customer’s loyalty, no matter how unique the interests are.
From our research we came up the brandname Ourworld and created the visuals and campaign around it, making sure to keep things simple and globally recognisable.
Our research included lifestyles, globally iconic designs and symbols, marketing and business strategy:
...and who's this Zack Marmer guy? ;)
No comments:
Post a Comment